Theory and application


We use research to identify unmet emotional needs and functional requirements, and use design and considered technology to address these needs and requirements.


research + DESIGN focuses on three areas. The first is a broad spectrum of research services, the second, a variety of design services, and the third, at the intersection of research and design, are services where the design process is used to deepen research findings.

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Figure 1: Three areas of focus


We offer the following research services:

  1. Problem definition:
    Providing a critical review of the client's real-life problem, and a detailed proposal on what methodology can help better understand it.
  2. Desktop research:
    Sourcing and reviewing existing research data into reports. Our sources are primarily academic, but can be extended to include client records.
  3. Mixed-methods:
    Obtaining either qualitative or quantitative data, or as is increasingly the case, a combination of the two forms (Mixed-method).
  4. Accessing the field:
    Introduction to gate-keepers, key-informants, organisations, departments, and relevant sample groups, particularly in African contexts.
  5. Fieldwork:
    Setting up and carrying out surveys, in-depth interviews, and workshops. Data can be provided to clients in real-time or iteratively.
  6. Data analysis:
    Preparing data for analysis and reviewing it for trends, patterns, and anomalies. All raw data-sets can be provided with reports.
  7. Data interpretation:
    Interpreting data findings relative to the client's requirement and real-life problem, and if required, proposal for next steps.


Our design services are as follows:

  1. Multi-disciplinary:
    We offer a range of design services including organisation design, graphic design, interaction design, industrial design, mechanical design, and interface design.
  2. Iterative ideation:
    Designing by successively building on concepts and ensuring that the resultant solution incorporates the best approach from a range of ideas.
  3. Technical implementation:
    Detailing technical solutions down to, for example, software source code, general engineering variable, or global directive or standard.
  4. Supply chain management:
    Managing the prototyping, quality-control, delivery, and manufacture of a design solution to the client (B2B).
  5. Project reporting:
    Tracking of various project requirements and providing different levels of reporting granularity to suit individual client needs.
  6. Ongoing support:
    Supporting a client take ownership of a design project, as well as assisting with the transfer and navigation of technical documentation.

Plus +

We specialise in the following services:

  1. Exploration:
    Helping clients source data that is poorly defined or difficult to articulate.
  2. Experimentation:
    Testing complex hypotheses in an ethical and constructive manner.
  3. Critical insights:
    Innovating in its truest sense and looking beyond the horizon.
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