Theory and application


research + DESIGN focuses on three areas. The first is a broad spectrum of research services, the second, a variety of design services, and the third, at the intersection of research and design, are services where the design process is used to deepen research findings.

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Figure 1: Three areas of focus


We offer the following research services:

Problem definition

Critical reviewing a client's need or real-life problem, and providing a detailed proposal on what methodology can be used to investigate it.

Desktop research

Sourcing and synthesising existing research data into reports. Our sources are primarily academic, but can be extended to include client records.


Obtaining either qualitative or quantitative data, or as is increasingly the case, a combination of the two forms (Mixed-method).

Field access

Negotiating access with gate-keepers, organisations, departments, and relevant sample groups, particularly in African contexts.


Setting up and implementing surveys, in-depth interviews, and workshops. Data can be assessed by clients in real-time or iteratively.

Data analysis

Preparing data for analysis and reviewing it for trends, patterns, and anomalies. All raw data-sets can be provided with reports.


Our design services are as follows:


Developing user-centric personas and awareness to help clients’ understand the individuals and communities who use their service or product

Iterative ideation

Successively building on concepts so that that the resultant solutions incorporate the best ideas from a range of previous approaches.

Project reporting

Tracking of various project requirements and providing different levels of reporting granularity to suit individual client needs.

Organisation design

Recommending how a client's operating entity should be refined to address dynamic markets, new users, and upcoming designs.

Graphic design

Communicating a client’s brand identity, product/service offering, and technical information across physical or digital media.

Interface design

Creating intuitive interfaces and pleasurable interactions for websites, apps, kiosks, and Original Equipment Manufacturer (OEM) devices.

industrial design

Mass-producing products that are innovative, sustainable, cost-effective, and able to compete in saturated and international markets.

Mechanical design

Integrating technology, designing mechanisms, and sourcing processes to meet international standards, directives, and demanding environments.

Ongoing support

Supporting a client take ownership of a design project, as well as assisting with the transfer and navigation of technical documentation.

Plus +

We specialise in the following services:


Sourcing data that is undocumented, poorly defined, or difficult to articulate.


Testing complex hypotheses in an ethical and constructive manner.

Critical insights

Innovating in its truest sense and looking beyond the horizon.