We use research to identify unmet emotional needs and functional requirements, and use design and considered technology to address these needs and requirements.
research + DESIGN focuses on three areas. The first is a broad spectrum of research services, the second, a variety of design services, and the third, at the intersection of research and design, are services where the design process is used to deepen research findings.
We offer the following research services:
- Problem definition:
Providing a critical review of the client's real-life problem, and a detailed proposal on what methodology can help better understand it.
- Desktop research:
Sourcing and reviewing existing research data into reports. Our sources are primarily academic, but can be extended to include client records.
Obtaining either qualitative or quantitative data, or as is increasingly the case, a combination of the two forms (Mixed-method).
- Accessing the field:
Introduction to gate-keepers, key-informants, organisations, departments, and relevant sample groups, particularly in African contexts.
Setting up and carrying out surveys, in-depth interviews, and workshops. Data can be provided to clients in real-time or iteratively.
- Data analysis:
Preparing data for analysis and reviewing it for trends, patterns, and anomalies. All raw data-sets can be provided with reports.
- Data interpretation:
Interpreting data findings relative to the client's requirement and real-life problem, and if required, proposal for next steps.
Our design services are as follows:
We offer a range of design services including organisation design, graphic design, interaction design, industrial design, mechanical design, and interface design.
- Iterative ideation:
Designing by successively building on concepts and ensuring that the resultant solution incorporates the best approach from a range of ideas.
- Technical implementation:
Detailing technical solutions down to, for example, software source code, general engineering variable, or global directive or standard.
- Supply chain management:
Managing the prototyping, quality-control, delivery, and manufacture of a design solution to the client (B2B).
- Project reporting:
Tracking of various project requirements and providing different levels of reporting granularity to suit individual client needs.
- Ongoing support:
Supporting a client take ownership of a design project, as well as assisting with the transfer and navigation of technical documentation.
We specialise in the following services:
Helping clients source data that is poorly defined or difficult to articulate.
Testing complex hypotheses in an ethical and constructive manner.
- Critical insights:
Innovating in its truest sense and looking beyond the horizon.