Problem definition
Critical reviewing a client's need or real-life problem, and providing a detailed proposal on what methodology can be used to investigate it.
Services
Theory and application
Focus
research + DESIGN focuses on three areas. The first is a broad spectrum of research services, the second, a variety of design services, and the third, at the intersection of research and design, are services where the design process is used to deepen research findings.
Research
We offer the following research services:
Desktop research
Sourcing and synthesising existing research data into reports. Our sources are primarily academic, but can be extended to include client records.
Mixed-methods
Obtaining either qualitative or quantitative data, or as is increasingly the case, a combination of the two forms (Mixed-method).
Field access
Negotiating access with gate-keepers, organisations, departments, and relevant sample groups, particularly in African contexts.
Fieldwork
Setting up and implementing surveys, in-depth interviews, and workshops. Data can be assessed by clients in real-time or iteratively.
Data analysis
Preparing data for analysis and reviewing it for trends, patterns, and anomalies. All raw data-sets can be provided with reports.
Design
Our design services are as follows:
User-centric
Developing user-centric personas and awareness to help clients’ understand the individuals and communities who use their service or product
Iterative ideation
Successively building on concepts so that that the resultant solutions incorporate the best ideas from a range of previous approaches.
Project reporting
Tracking of various project requirements and providing different levels of reporting granularity to suit individual client needs.
Organisation design
Recommending how a client's operating entity should be refined to address dynamic markets, new users, and upcoming designs.
Graphic design
Communicating a client’s brand identity, product/service offering, and technical information across physical or digital media.
Interface design
Creating intuitive interfaces and pleasurable interactions for websites, apps, kiosks, and Original Equipment Manufacturer (OEM) devices.
industrial design
Mass-producing products that are innovative, sustainable, cost-effective, and able to compete in saturated and international markets.
Mechanical design
Integrating technology, designing mechanisms, and sourcing processes to meet international standards, directives, and demanding environments.
Ongoing support
Supporting a client take ownership of a design project, as well as assisting with the transfer and navigation of technical documentation.
Plus +
We specialise in the following services:
Exploration
Sourcing data that is undocumented, poorly defined, or difficult to articulate.
Experimentation
Testing complex hypotheses in an ethical and constructive manner.
Critical insights
Innovating in its truest sense and looking beyond the horizon.