Dynamic and focused

Vision | Mission | Values

Our vision is to address unmet emotional and function needs. Our mission is to research critical insights, and to design with a depth of theory and best of practice. Our values are to be innovative, sustainable, ethical, and transparent.


Our operating model is designed around client needs. Project teams and supplier networks are organised to cater for each unique project requirement. If we do not have specific in-house skills, we will source and manage contractors for the duration of the project.


Our clients are international and include blue-chip corporations, local governments, university departments, entrepreneurial start-ups, non-profit companies, and technology companies. They are based in South Africa, Taiwan, and the United States of America. The end-customers who engage with research + DESIGN solutions are global, though predominately based in South Africa, the United States of America, India, China, New Zealand, Namibia, Kenya, and Japan.

Please update your browser to use this functionality.
Figure 1: Clients and customers


Dr Byron Qually is the founder and director of research + DESIGN. He has over twenty-years of international experience, and holds a Master of Technology (MTech) degree from the Cape Peninsula University of Technology (CPUT) in South Africa, and a Doctor of Philosophy (PhD) degree in design from the Open University (OU) in England. Apart from his directorship role, he actively promotes African research and design capabilities through industry board positions, academic advisory panels, and general public media channels.

Please update your browser to use this functionality.
Byron Qually


Our professional associates are:


Our networks are international, proven, and directly accessible. We place an emphasis on building relationships, and introduce our clients to their project suppliers. Clients can negotiate and invoice suppliers directly without incurring third party mark-up costs.