What is graphic design?
Graphic design communicates functional requirements and brand values throughout the built environment and products. The requirements below are used by research + DESIGN to convey these areas literally and subconsciously.
Graphic design has a close relationship with semiotics and cultural expression, as well as with how imagery realises meaning-making.
Principles used in graphic design span analogue and digital mediums, and a cross-medium strategy provides continuity between processes.
An organisation’s logo is a discussion or argument, which may be self-evident or abstracted when designed with iconography and text.
- Product labels:
Product labels contain brand language, technical information, certification symbols and test-house details.
- Technical manuals:
Describing technical operations or navigating fault finding is often best explained with storyboard images.
Depending on the context and intent, way-finding can be realised at an architectural, interior, or product scale.
Graphic design principles are broad enough to be employed in other PRS phases such as User-Interface (UI) design.