Signs and symbolism

What is graphic design?

Graphic design communicates functional requirements and brand values throughout the built environment and products. The requirements below are used by research + DESIGN to convey these areas literally and subconsciously.

  1. Semiotics:
    Graphic design has a close relationship with semiotics and cultural expression, as well as with how imagery realises meaning-making.
  2. Cross-medium:
    Principles used in graphic design span analogue and digital mediums, and a cross-medium strategy provides continuity between processes.
  3. Logos:
    An organisation’s logo is a discussion or argument, which may be self-evident or abstracted when designed with iconography and text.
  4. Product labels:
    Product labels contain brand language, technical information, certification symbols and test-house details.
  5. Technical manuals:
    Describing technical operations or navigating fault finding is often best explained with storyboard images.
  6. Way-finding:
    Depending on the context and intent, way-finding can be realised at an architectural, interior, or product scale.
  7. Sub-phases:
    Graphic design principles are broad enough to be employed in other PRS phases such as User-Interface (UI) design.