Position

Provide the name and category of your organisation and it's competitors below. The colours can be changed to reflect a brand or make the graph clearer.

Influence is an estimation of a organisation's brand presence in a given market segments. It is not an indication of market share.

Responsiveness is an estimation of the speed at which a organisation addresses market needs. These needs can be both technical and/or social.

Comprehensiveness is an estimation of how an organisation's offering is perceived, be it product, service, or a hybrid of the two.

Inheritance is an estimation of how much a brand is required to align with existing and/or historic products, services, and values.

Visionary is an estimation of how unique and innovative a company's product or service is believed to be.

Practicality is an estimation of how a company's product or service is considered accessible, functional, and fit-for-use.

Indifference is an estimation of how easily a company offering can be replaced by another competitors in the market.